A broad definition of Competitor Intelligence is the action of gathering, analysing, and applying information about products, customers, and competitors for the short term and long term planning needs of an organisation.  Competitor Intelligence is both a process and a product and is more than just Competitor Analysis.  The process of collecting, storing and analysing information about the competitive arena results in the actionable output of intelligence ascertained by the needs prescribed by an organisation.  It should not be confused with Industrial Espionage, which is the unethical and usually illegal means of acquiring competitor information.

Competitive Intelligence is an essential requirement in every industry where there is a constant requirement for specific and up to date intelligence.  This information, when accurately collated and analysed, can prove a crucial tool for decision makers, whether they are formulating long term corporate strategies, developing new products or services, or considering potential alliances or acquisitions.  In the realm of Competitor Intelligence, the problems faced by our clients are always unique, so our approach is always tailored to their specific requirements and objectives.

We use methods favoured by intelligence agencies worldwide to obtain information pertinent to the needs of our clients.  In all instances, we are able to complement our tailored involvement with extensive in-house research capabilities incorporating both our own bespoke systems and national and international databases.